What Is It About the Summer Box Office?
Every year, as temperatures rise and schools let out, something interesting happens at movie theaters. Audiences who may have spent…
Category: marketing
The Mandalorian & Grogu: Why Consumer Products May Be the Real Star of the Galaxy
Disney’s upcoming The Mandalorian & Grogu film is more than a cinematic event — it’s a massive consumer products opportunity that could…
When Fashion Meets Film: Why Luxury Brand Collaborations Are Shaping Hollywood Marketing
After building a career in New York City public relations and working with luxury brands like Prada and Gucci, stepping into Hollywood and…
Fashion PR Girl
There’s something incredibly iconic about starting a career in New York City PR and eventually finding your way to Hollywood.…
Cannes Film Festival – The Ultimate Marketing Tool
The 2026 Cannes Film Festival is once again proving why it remains one of the most powerful marketing platforms in…
CERULEAN BLUE, RE-BRANDED
If the original The Devil Wears Prada was a masterclass in how fashion dictates culture, its long-awaited sequel feels more like a…
The Future of Advertising in Entertainment
Examine the future of advertising in the entertainment industry, focusing on emerging trends and technologies.
Top Marketing Strategies from an Arthouse Studio
Explore innovative marketing strategies tailored for the entertainment industry to boost audience engagement and brand visibility.